The house of Prada launches La Femme Prada and L'Homme Prada mid-2016. The new fragrant “pair of equals" represents man and woman that are “reunited in an identical vision. She could be him, he could be her. She is an absolute woman, he is an absolute man. There is not an obvious definition of relationship between them. They could be lovers, friends, or even strangers. Both have multiple identities.“
La Femme Prada is a classic Prada scent that is shunning from clichés and trends to redefine floral perfumes and femininity. Frangipani flower is interwoven with iris bearing the DNA of the house, enriched with spices, beeswax and tuberose. The nose behind this fragrance is Daniela (Roche) Andrier.